Institute CIM
Institute CIM (Instituto de Ciências da Mente) was born with a bold ambition: to become the largest and most complete mental-health ecosystem in Brazil. It's the formal, academic evolution of a body of work that began with Guerrilla Therapy and grew into the Italo Marsili Certification — now stepping into MEC-accredited online postgraduate programs, with clinics, hospitals, research groups, and publishing on the horizon. An institution carrying this much weight couldn't look like a startup or a corporate brand; it needed the gravity of a place where knowledge is made. So we drew the identity by hand, tracing it back to Greek philosophy and Plato's Academy — giving a modern ecosystem a soul that feels centuries old.
// Project Goals
Give an ambitious, multi-front institution a single identity worthy of its academic mission — one that signals rigor and permanence from day one. Build a system flexible enough to carry postgraduate programs today and clinics, hospitals, and research imprints tomorrow.
// The Result
A bespoke, hand-drawn identity rooted in classical philosophy — custom lettering and marks that feel more carved than designed. It gives Instituto CIM the scholarly authority of a centuries-old academy while staying ready to scale across courses, campuses, and every future branch of the ecosystem.
