Dox IA
DOX is a conversational AI created for Dr. Italo Marsili, a leading Brazilian psychiatrist. It turns his work on maturity and mental health into a guide anyone can talk to. The brand had to feel human and trustworthy, never cold or clinical. So we built an identity that carries his authority while staying warm and close.
// Project Goals
Translate Dr. Italo Marsili's expertise into a trustworthy, human AI experience. Build a flexible identity that holds up across app, product, and out-of-home.
// The Result
A complete visual identity (logo, color, grid, and applications from app screens to billboards) that gives DOX a confident, human presence. The system carries the doctor's authority into a digital product, making the AI feel personal and approachable while staying true to its purpose: guiding people toward maturity and better mental health.
